Strategy & Reporting
You have a great new website, but to make it generate new leads or sell products you need a marketing strategy. You also need to quantify the success of the marketing strategy so you need strong reporting.
We help provide you with the strategy, recommending a mix of SEO, email and social media marketing. Much of the time the strategy will evolve, based on our findings from the website reporting.
Google analytics is the most powerful free analytics software, we use it to provide you with in depth analysis on:
- Unique traffic and where it is from
- Traffic levels for individual keywords
- eCommerce conversion rates at keyword level
- Which pages are busiest / quietest
- User behaviour while on your site
It provides us with the clearest indicator of how the overall strategy is working.
Used in conjunction with other reporting tools such as google webmaster tools, search engine ranking positions and email marketing campaign reports we can build up a very detailed picture of what is going on.